Overview
CAMPAIGN // Motion & Video, UX/UI, OOH
Brief
Bosch came to us needing a campaign built for real omni-channel reach, not just a system that looked good on a deck. As Design Director, the brief was to build a visual system flexible enough to hold together across motion, digital, print, and out-of-home, ensuring the same brand idea read clearly whether it was a 30-second spot or a single panel on a transit lightboard.
Info
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Client
TBF/BOSCH
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Industry
Retail
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Scope
Omni-Channel
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Role
Design Director
Motion & Video
UX/UI
OOH
Summary
High Performance, Everywhere
Bosch needed a campaign that could hold together across a real omni-channel push, not just look consistent on a deck. The work covered motion, digital, print, and out-of-home, which meant the same brand idea had to flex from a 30-second promo spot down to a TTC lightboard without losing impact.
As Design Director, I built out the visual system across the full mix: a product microsite with desktop and mobile layouts, full-page print executions, the 2019 product catalog, and OOH placements across transit and lightboards. The throughline was consistency at scale, making sure “High Performance” read the same whether someone saw it on a subway platform or scrolled past it on their tiny little phone.
* Some of these designs are client concepts only, and may or may not have been included in final production.