Overview
SMB // Identity, CPG, OOH
Brief
Beach One came to us as a new entrant in a crowded beer category, needing an identity that could stand out without leaning on the usual category cues. The brief was to build a brand with a genuine sense of place from the ground up, then carry that system through to the packaging and retail presence it would need to compete for shelf space against established players.
Info
-
Client
Beach One Cervesa
-
Industry
Alcohol & Beverage
-
Scope
Omni-Channel
-
Role
Creative Direction + Design
Identity
CPG
OOH
Summary
A Cervesa Built for the Shore
Beach One is a beer brand that needed to feel like a destination. In a crowded CPG beverage category where most brands compete on price or familiarity, the opportunity was to build something with a genuine sense of place – warm, unhurried, and immediately recognizable on shelf.
The work covers the full identity system, brand guide, 473ml can design, 12-pack fold case, and LCBO display and retail card. The visual language does the heavy lifting, sun-soaked palette, confident typography, and a mark that reads clearly whether it’s in someone’s hand at the beach or facing out from a cold shelf at the local LCBO.
* Some of these designs are client concepts only, and may or may not have been included in final production.