Overview
SMB // Identity, Brand, CPG, UX/UI, 3D, Motion & Video
Brief
Beaver Rock Roastery came to us pre-launch, with real craft behind the product but no brand to carry it yet. The brief was to build an identity from zero that felt like a place, not just a package, rooted in texture and a distinctly Canadian sensibility, then extend that system across every touchpoint a new roastery would need on day one: packaging, ecommerce, and the 3D and motion assets to sell it all in.
Info
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Client
Beaver Rock Roastery Inc.
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Industry
Food & Beverage
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Scope
Omni-Channel
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Role
Creative Direction + Design
Identity
Brand
CPG
UX/UI
3D
Motion & Video
Summary
Built for Shelf and Screen
Beaver Rock needed to feel like a place before it felt like a product. A roastery brand with genuine craft behind it deserved an identity that carried that weight – not just a logo, but a full visual language rooted in texture, character, and a distinctly Canadian sensibility.
The work covered the full stack: wordmark system, brand guide, custom plaid pattern, CPG packaging, promo video, and a custom-built ecommerce site complete with 3D product renders and a bespoke inventory management integration. Every element was designed to hold together whether it’s sitting on a retail shelf or loading on a phone screen.
* Some of these designs are client concepts only, and may or may not have been included in final production.