Nick Goard

Beretta
Farms

SMB // CPG, OOH, Motion & Video

Brief

Beretta Farms came to us with a brand built on 20+ years of trust in the Canadian market, but a visual system that hadnu2019t kept pace with where the business was headed. Retail shelf space was getting more competitive, digital and B2B channels needed their own presence, and a new sub-brand, Beretta Kitchen, was launching without a system to build from. The brief wasnu2019t to reinvent Beretta Farms, it was to give a heritage brand the flexibility to show up consistently everywhere it now needed to compete.

Info

  • Client

    TBF/Beretta Farms

  • Industry

    Food & Beverage

  • Scope

    Omni-Channel

  • Role

    Creative Direction + Design

CPG

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OOH

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Motion & Video

Beretta Farms motion & video 1
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Summary

Evolution Over Reinvention

Beretta Farms is a heritage brand with real equity in it, the kind where a heavy-handed refresh does more damage than good. The challenge was modernizing for retail, digital, and B2B expansion without erasing what made the brand trustworthy in the first place.

The work spans the full omni-channel scope: CPG packaging across nine product lines, in-store hangers, wraps, and standalones, PPC ad creative, thank-you inserts, stickers, and the full identity and collateral launch for Beretta Kitchen as a standalone sub-brand. Every decision was made with restraint, familiar enough to retain loyalty, refined enough to scale.

* Some of these designs are client concepts only, and may or may not have been included in final production.