Nick Goard

Together
We Stand

NFP // Brand, Identity, Print, UX/UI, Collabs, Motion & Video

Brief

Together We Stand came to us as a veteran support foundation with a mission that carried real emotional weight, but a brand that hadn’t yet caught up to the scale of what it was trying to do. The brief was to build an identity strong enough to represent that cause with dignity, then make it flexible enough to show up consistently across a wide range of contexts: from internal collateral and a public-facing website to co-branded campaigns with major corporate partners.

Info

  • Client

    TWS Foundation

  • Industry

    Not-For-Profit

  • Scope

    Omni-Channel

  • Role

    Creative Direction + Design

Brand

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Identity

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Print

Together We Stand project image 10 Together We Stand project image 11 Together We Stand project image 12 Together We Stand project image 13 Together We Stand project image 14 Together We Stand project image 15 Together We Stand project image 16 Together We Stand project image 17

UX/UI

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Collabs

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Motion & Video

Together We Stand motion & video 1

Summary

A Mission That Needed to Show Up Everywhere

Together We Stand is a veteran support foundation, a cause with real emotional weight that needed an identity strong enough to carry it across every context, from a Tim Hortons collaboration card to a Reebok microsite to a Fallen Soldier flag. The brand had to feel worthy of what it represented.

The work covers the full omni-channel build: core identity and branding elements, stationery, calendar sticker sets, CPG and print collateral, desktop and mobile web, a Reebok collaboration microsite and print campaign, and a PSA video featuring Chris Hadfield. Three brand collaborations, Brass & Unity, Tim Hortons, and Reebok each required the identity to flex without losing its integrity.

* Some of these designs are client concepts only, and may or may not have been included in final production.