Nick Goard

Yummi
Candles

SMB // Identity, CPG, EGD, UX/UI, Motion & Video

Brief

Yummi Candles came to us as an established candle brand with a loyal following, looking to grow into a full lifestyle line spanning essential oils, soaps, washes, and sprays. The brief was to build an identity system flexible enough to carry that expansion, then apply it everywhere the brand now needed to show up: retail packaging across two product lines, in-store environmental design, and a digital experience that felt just as considered as the shelf presence.

Info

  • Client

    Neo-Image Candlelight Ltd.

  • Industry

    Scents & Oils

  • Scope

    Omni-Channel

  • Role

    Creative Direction + Design

Identity

Yummi Candles project image 1 Yummi Candles project image 2 Yummi Candles project image 3 Yummi Candles project image 4 Yummi Candles project image 5 Yummi Candles project image 6 Yummi Candles project image 7 Yummi Candles project image 8 Yummi Candles project image 9 Yummi Candles project image 10

CPG / Essentials

Yummi Candles project image 11 Yummi Candles project image 12 Yummi Candles project image 13 Yummi Candles project image 14 Yummi Candles project image 15

CPG / Scents

Yummi Candles project image 16 Yummi Candles project image 17 Yummi Candles project image 18 Yummi Candles project image 19 Yummi Candles project image 20

EGD / Retail

Yummi Candles project image 21 Yummi Candles project image 22 Yummi Candles project image 23 Yummi Candles project image 24 Yummi Candles project image 25 Yummi Candles project image 26 Yummi Candles project image 27 Yummi Candles project image 28 Yummi Candles project image 29

UX/UI

Yummi Candles project image 30 Yummi Candles project image 31

Motion & Video

Yummi Candles motion & video 1

Summary

From Candles to a Full Product Ecosystem

Yummi Candles had an established product and a loyal customer base, but the brand hadn’t kept pace with where the business was going. Expanding into essential oils, soaps, washes, and sprays meant the identity needed to stretch without losing the warmth that made the original brand work.

The scope covers the full omni-channel build: retail environmental design across nine interior applications, desktop and mobile UX, CPG packaging across two full product lines (Essentials and Scents), and a print brochure. The system was designed to hold together whether a customer is standing in the store or shopping from their phone.

* Some of these designs are client concepts only, and may or may not have been included in final production.