Overview
NFP // Brand, UX/UI, Social, OOH
Brief
The Henrys Foundation was a new not-for-profit established by Amy Stein of the Henry's Stein family, built to support mental health initiatives across Canada. With the backing of the Henrys Camera chain behind it, the foundation needed a presence that could stand fully on its own: a new brand and identity, a fresh website built for desktop and mobile, in-store OOH across Henrys locations and out-of-home placements across the GTA, and a social system built to carry the message consistently across every channel.
Info
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Client
Henrys Foundation
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Industry
Not-For-Profit
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Scope
Omni-Channel
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Role
Design Director
Brand
UX/UI
OOH
Summary
A New Foundation, Built to Be Seen
The Henrys Foundation launched as a new not-for-profit with real backing but no existing brand equity of its own to draw on. The work was to build one from the ground up, and build it fast enough to support a foundation that was already opening its doors to the public.
The scope covered the full launch: a new brand and identity system, a website designed and built for desktop and mobile, in-store OOH across Henrys Camera locations, out-of-home placements across the GTA, and an ongoing social content system to keep the mission visible and consistent. Every piece had to carry the same tone: credible enough to be trusted with a serious cause, approachable enough to invite people in.
* Some of these designs are client concepts only, and may or may not have been included in final production.
Social