Beach One
Cervesa

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Brief

Client

Industry

Scope

Role

Beach One Cervesa

Alcohol & Beverage

Omni-Channel

CD/Design

Beach One came to us as a new entrant in a crowded beer category, needing an identity that could stand out without leaning on the usual category cues. The brief was to build a brand with a genuine sense of place from the ground up, then carry that system through to the packaging and retail presence it would need to compete for shelf space against established players.

Identity

CPG

OOH

Summary

A cervesa built for the northern shore.

Beach One is a beer brand that needed to feel like a destination. In a crowded CPG beverage category where most brands compete on price or familiarity, the opportunity was to build something with a genuine sense of place – warm, unhurried, and immediately recognizable on shelf.

* Some of these designs are client concepts only, and may not have been used in production.