Orlando
Corporation

Go Back

Brief

Client

Industry

Scope

Role

Orlando Corporation

Commercial Real Estate

360° Marketing

CD/Design

Orlando Corporation came to us as one of Canada’s largest commercial real estate developers, a brand with real institutional weight but a visual identity that had grown inconsistent across teams and touchpoints over time. The brief was a refresh rather than a reinvention: modernize the identity, sharpen it for clarity, and build a system that could consistently scale.

Brand

Identity

UX/UI

OOH

Summary

Refreshed for scale.

The work covered the full identity suite – logo refresh, a 14-page brand and identity guide, stationery (cards, envelopes, letterhead), OOH placements, and a redesigned website across desktop and mobile. The guide was the backbone of it, giving the organization a repeatable framework so the brand stayed cohesive across teams, properties, and touchpoints without needing a creative director in the room every time.

* Some of these designs are client concepts only, and may not have been used in production.