Nike

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Brief

Client

Industry

Scope

Role

Nike

Sports & Fitness

Digital

Creative Director

This piece was built as spec work for Nike, a pitch developed without a live brief from the client, working entirely within Nike's own approved media repository. The constraint set the challenge: no new shoots, no original footage, just the material already on the shelf, shaped into something that felt culturally relevant.

Motion & Video

Summary

Built from the archive, born for culture.

This one didn’t make it to production, but it’s a strong example of what’s possible working within constraints. Nike maintained an approved media repository for this pitch work, and the brief was to build a 4K motion piece entirely from existing assets, no new shoots, no original footage.

* Some of these designs are client concepts only, and may not have been used in production.