Beaver Rock
Roastery

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Brief

Client

Industry

Scope

Role

Beaver Rock Roastery

Food & Beverage

Omni-Channel

CD/Design

Beaver Rock Roastery came to us pre-launch, with real craft behind the product but no brand to carry it yet. The brief was to build an identity from zero that felt like home, rooted in texture and a distinctly Canadian sensibility, then extend that system across every touchpoint a new roastery would need on day one: packaging, ecommerce, and in-store assets to tie it all in.

Identity

Brand

CPG

UX/UI

3D

Motion & Video

Summary

Designed for the shelf, brought to life for the screen.

Beaver Rock needed to feel like a place before it felt like a product. A roastery brand with genuine craft behind it deserved an identity that carried that weight – not just a logo, but a full visual language rooted in texture, character, and a distinctly Canadian sensibility that just feels like home.

* Some of these designs are client concepts only, and may not have been used in production.