Yummi
Candles

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Brief

Client

Industry

Scope

Role

Neo-Image Candlelight Ltd.

Scents & Oils

Omni-Channel

CD/Design

Yummi Candles was an established candle brand with a loyal following, looking to grow into a full lifestyle line spanning essential oils, soaps, washes, and sprays. The brief was to build an identity system flexible enough to carry that expansion, then apply it everywhere the brand now needed to show up: retail packaging across two product lines, in-store environmental design, and a digital experience that felt just as considered.

Identity

CPG / Essentials

CPG / Scents

EGD / Retail

UX/UI

Motion & Video

Summary

From candles to a full product ecosystem.

The scope covers the full omni-channel build: retail environmental design across nine interior applications, desktop and mobile UX, CPG packaging across two full product lines (Essentials and Scents), and a print brochure. The system was designed to hold together whether a customer is standing in the store or shopping from their phone.

* Some of these designs are client concepts only, and may not have been used in production.