Overview
Real Estate // Identity, Motion & Video, UX/UI, OOH, Print
Brief
The Y-Lofts investors + early purchasers teaser videos. During the initial phase, two teaser/investor videos were created to celebrate the Y-Lofts offering and visually stun potential investors and purchasers with the beautiful imagery of model suites and nearby amenities. With a high blend of full-width images and renders, bold fonts and on-brand colours, this website echoes the fine quality and functionality that is Y-Lofts Peterborough. A brochure was also produced, printed on premium-quality paper and stock, and a broad OOH campaign ran both on-site and across the GTA.
Info
-
Client
Atria/PrismPM
-
Industry
Real Estate
-
Scope
Omni-Channel
-
Role
Creative Director + Design
Motion & Video
Summary
Selling a Building Before It Exists
Y-Lofts Peterborough needed to sell a lifestyle before a single suite was built, which meant the work had to do the selling: teaser and investor videos, a website built to showcase renders and model suites at full width, a premium print brochure, and OOH on-site and across the GTA, all carrying the same bold, on-brand quality investors and purchasers would expect from the finished building.
* Some of these designs are client concepts only, and may or may not have been included in final production.
