TaxiGuy

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Brief

Client

Industry

Scope

Role

TaxiGuy

Alcohol & Beverage

Omni-Channel

CD/Design

TaxiGuy needed a partner-ready identity to match the scale of who it was working with. As a supported partner alongside Molson Coors, MADD, and Ontario’s colleges, the 1-888-TAXIGUY network – a toll-free taxi hotline running since 1998 – was expanding into a free iPhone and Android dialer app that let anyone summon the nearest local cab with a single tap, part of a broader push to promote safe, responsible alcohol consumption.

Brand

Identity

UX/UI

OOH

Collabs

Summary

Helping you arrive alive.

Designing the free iPhone and Android dialer app end to end – UX/UI for both the app and its companion website – so summoning a local cab took one tap, plus OOH executions that paired TaxiGuy with Molson Coors directly at the point of decision. The collaboration work extended the same system across each partner touchpoint, keeping the message consistent everywhere it needed to show up: get home safe.

* Some of these designs are client concepts only, and may not have been used in production.