Together
We Stand

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Brief

Client

Industry

Scope

Role

TWS Foundation

Not-For-Profit

Omni-Channel

CD/Design

Together We Stand came to us as a veteran support foundation with a mission that carried real emotional weight, but a brand that hadn’t yet caught up to the scale of what it was trying to do. The brief was to build an identity strong enough to represent that cause with dignity, then make it flexible enough to show up consistently across a wide range of contexts: from internal collateral and a public-facing website to co-branded campaigns with major corporate partners.

Brand

Identity

Print

UX/UI

Collabs

Motion & Video

Summary

A mission that needed to show up everywhere.

The work covers the full omni-channel build: core identity and branding elements, stationery, calendar sticker sets, CPG and print collateral, desktop and mobile web, a Reebok collaboration microsite and print campaign, and a PSA video featuring Chris Hadfield. Three brand collaborations, Brass & Unity, Tim Hortons, and Reebok each required the identity to flex.

* Some of these designs are client concepts only, and may not have been used in production.