Nick Goard

Grolsch

Go Back

Brief

Client

Industry

Scope

Role

Grolsch/The Corner

Alcohol & Beverage

OOH Campaign

ACD/Strategy

Grolsch needed an OOH presence at Heathrow that felt built for the airport, not just placed in it. As part of a larger campaign spanning digital and CTV, I led copy, design, layout, and execution for the full OOH package: two large-format print billboards, a stairs-and-escalator banner, and two lightbox placements positioned so the copy played directly off its surroundings. Every line leaned into the location itself, plays on words built for travellers moving through the space, not past it.

OOH

Grolsch project image 1 Grolsch project image 2 Grolsch project image 3 Grolsch project image 4
Grolsch project image 5 Grolsch project image 6

Summary

OOH that earned its spot in the terminal.

The campaign was well received, with only minor copy and graphic revisions through the review process, a good sign the work landed on strategy the first time. Set inside a terminal already saturated with advertising, the OOH held its own by speaking directly to people instead of shouting over them.

* Some of these designs are client concepts only, and may not have been used in production.

Other Projects

Bosch Bosch
Henrys Foundation Henrys Foundation
ELAD ELAD
Nike Nike
Orlando Corporation Orlando Corporation
TaxiGuy TaxiGuy
Adidas Adidas
Brass & Unity Brass & Unity
Dose Dose
Science & Humans Science & Humans
Beach One Cervesa Beach One Cervesa
Beaver Rock Roastery Beaver Rock Roastery
Beretta Farms Beretta Farms
Together We Stand Together We Stand
Y-Lofts Y-Lofts
Yummi Candles Yummi Candles